1. goodwill [ Synonyms: good will] | |
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
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2. goodwill [ Synonyms: good will] | |
The friendly hope that something will succeed
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3. goodwill [ Synonyms: good will, grace] | |
A disposition to kindness and compassion
"the victor's grace in treating the vanquished";
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