Urdu Meanings, Pronounciation and Synonyms:
be all and end all
(Pronunciation -تلفظ سنیۓ )
US: 
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Noun: be all and end all
| 1. be all and end all [ Synonyms: be-all and end-all] | |
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The essential factor; the all-important element; the supreme aim
"profit is the be-all and end-all of business";
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